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BEGINNERS GUIDE TO SOCIAL MEDIA WITHIN BUSINESS

With over 2 billion social media users online, not making the most of your social accounts could mean you could be missing out.

The purpose of social media is the opportunity to connect with your followers so post content that is informative and relatable.

Use images that pull your readers in, that way they get the chance to read the great content you have written.

Your four main objectives are:

Every business is unique and has its own audience and own set of achievements from being online. The first thing to do is find your people and tailor your content to them.

WHAT IS SOCIAL MEDIA?

Social media is an excellent tool within a business as it allows the opportunity for instant, real-time communication virtually.

Social media started as a method of communication with friends and family but has now become a great tool in business.

WHY USE IT FOR MY BUSINESS?

For businesses, social media is now an indispensable tool. Companies can use their platforms to engage and build relationships with customers, drive sales through advertising and online shops, assess consumer trends and offer support or customer assistance.

WHAT SOCIAL NETWORKS ARE THERE?

There are multiple social networks to choose from, although you don't have to be on them all. Each network has its own speciality.

The main focus is being on the right platform for you and your business and making sure you are posting great quality content regularly.

I will further elaborate on the different platforms later on in my next blog.

WHO USES SOCIAL MEDIA?

Any business can benefit from being on social media, although the end goals for their presence will vary.

For example:

  • A retail shop will be interested in driving sales through to their physical shop.

  • A charity is interested in promoting its cause and recruit members to get on board and raise money.

  • A service run business will be looking for reviews and recommendations to entice further business.

With over 2 billion social media users online, not making the most of your social accounts could mean you could be missing out.

The purpose of social media is the opportunity to connect with your followers so post content that is informative and relatable.

Use images that pull your readers in, that way they get the chance to read the great content you have written.

Your four main objectives are:

Every business is unique and has its own audience and own set of achievements from being online. The first thing to do is find your people and tailor your content to them.

WHAT IS SOCIAL MEDIA?

Social media is an excellent tool within a business as it allows the opportunity for instant, real-time communication virtually.

Social media started as a method of communication with friends and family but has now become a great tool in business.

WHY USE IT FOR MY BUSINESS?

For businesses, social media is now an indispensable tool. Companies can use their platforms to engage and build relationships with customers, drive sales through advertising and online shops, assess consumer trends and offer support or customer assistance.

WHAT SOCIAL NETWORKS ARE THERE?

There are multiple social networks to choose from, although you don't have to be on them all. Each network has its own speciality.

The main focus is being on the right platform for you and your business and making sure you are posting great quality content regularly.

I will further elaborate on the different platforms later on.

WHO USES SOCIAL MEDIA?

Any business can benefit from being on social media, although the end goals for their presence will vary.

For example:

  • A retail shop will be interested in driving sales through to their physical shop.

  • A charity is interested in promoting its cause and recruit members to get on board and raise money.

  • A service run business will be looking for reviews and recommendations to entice further business.

BEFORE SETTING UP YOUR BUSINESS PAGE OR BEFORE YOU BEGIN POSTING:

Before you set up your business page or begin to post, you need to consider who your audience is and ask yourself the following questions:

  • Who is my target audience?

  • Where will I find my target audience?

  • What will my target audience be interested in?

  • How will I capture their attention?

  • Look at competitors pages to see what they are doing right. (This is called competitor analysis).

You should also consider what your objectives are and what you are looking to achieve from your social media pages.

You could do this by using the S M A R T method.

Once you have decided which social media platform/s you need to be on, you have set up your accounts and pages and have considered your audience, you'll need to think about the content you will be posting and how often you will post. The S M A R T method can help with deciding this.

Content can be:

  1. A new blog post

  2. A giveaway

  3. A special offer

  4. A video of how your products are made or are coming together

  5. A customer review

  6. A charity event your company you are involved in

  7. Photos of your team

  8. Photos of happy customers with their purchased products

  9. Introductions to your team

  10. Inspirational quotes

You could even share industry news from other users - This is called third party content.





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