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WHAT IS ANALYTICS AND WHY SHOULD I USE IT?

Having access to Analytics is extremely useful. It doesn't matter whether you are running a website, social media page or blog, having access to this business intelligence allows you a head start when it comes to making the next step online.


HAVE YOU HEARD OF ANALYTICS?

Analytics, in a nutshell is a dashboard full of data consisting of the best content to post, who to target, the best time to post and what locations to aim for.


HAVE YOU HEARD OF ANALYTICS?

Analytics is a type of progress intelligence. Its purpose is to gather insights into how your business pages are performing online.


WHY WOULD I NEED THIS ON SOCIAL MEDIA ?


By having access to this important data, we can further improve our business performance.


Each social media platform has its own insights feature but they all, generally work very similar.

The information can also be viewed on scheduling apps too if that is what you are using to post content.

Google business also has this information too!


Analytics provides the page owner or admin a behind the scenes glimpse into what is happening within your page.

You'll have an insight into what posts are proving popular and have high engagement levels but also what isn't doing too well leaving the user to implement any changes.


Not only will you have access to viewers demographics, including ages and genders but also locations and the pages viewed.

You'll even see how they found your page and what search terms they used that led you to your page.

With social media insight's you will have a full view of your dashboard which will be recording all posting history.

You'll see how many likes you've gained and comments that have been received.

You'll also see how many viewers the post has reached (Been seen).


Having access to analytics is invaluable whether you are using social media organically (Social media that you do not pay for) or for when using paid ads.


The analytics information I have written about is based on using organic social media but having access to analytics is invaluable when using paid-for ads too. If you are paying money to push your products, you definitely want to keep an eye on what is going on.




Don't forget to visit www.natalieogradyvirtualassistant.co.uk/downloads for handy downloads on various areas of social media.

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